Las Lucas — Collection in motion
Las Lucas / AI filmsA letter to herself turns a fashion collection into a personal journey.
Director / AI filmmaker
Concept, direction and AI filmmaking for brands and agencies.
{"yiorgos":"portfolio"}
01 / FILMS & STORIESSelected work.
Zoulovits — 90 years
Zoulovits / AI filmsNinety years told through the objects that pass between generations.
COSMOMARKET — From selection to spot
COSMOMARKET / Dynamic TV offersOne visual language and an automated workflow for changing products, prices and TV versions.
Cosmomarket — Things You Didn’t Know You Wanted
Cosmomarket / AI filmsThe reaction comes first. The product reveal explains the surprise.
GB | Magic Band
Grande Bretagne / AI filmsDirection and AI bring the hotel marketing team’s musical story to life.
Villa Elia | More than a Venue
Villa Elia Venue / AI filmsHotel La Reserve
La Reserve / AI filmsTheirworld
Unicef / Documentary{"yiorgos":"approach"}02 / THE APPROACH
It starts with
a way of seeing.
The starting point is what the film needs to say. The idea shapes the story, the visual world and the way we make it.
Bring a brief, an early thought or an existing script. We define the creative direction, then build the production around it — using live action, AI or a combination, according to the project.
DirectionVisual storytellingAI filmmaking
Ways to work together.
A new film, a place in your team or a campaign with more to come.
From brief to film
Develop the idea, shape the story and carry it through direction and post-production. A starting point for a brand with something to say and a film still to define.
See the idea behind Las LucasAlongside your team
Work with your agency, producer or in-house team on an existing concept or script. Define the contribution the project needs, from direction to AI production and editing.
See the collaboration on Magic BandA campaign that continues
Plan for changing products, new offers and further executions within a shared visual language. Build a production workflow around the recurring needs of the campaign.
See the COSMOMARKET production system{"yiorgos":"about"}03 / ABOUT
Yiorgos
Molvalis.
I’m Yiorgos Molvalis, a director and editor based in Athens, Greece. I make films for brands and stories of my own, drawn to people, atmosphere and the small details that make an image feel alive.
My award-winning film A Different Nutcracker, completed while studying cinema, marked an early step in my filmmaking journey. Since then, I’ve worked across commercials, documentaries, television and short films, collaborating as a director and editor with clients including LG, WWF, UNICEF, CCC, Metaxa, Philip Morris and MAX STORES.
Having worked across different production roles, I enjoy both imagining a scene and figuring out how to make it happen. My editing background shapes how I direct: the rhythm of a performance, the duration of a look, the moment a cut makes sense.
Working with AI since 2023, I develop my own production workflows around photographic realism and carefully controlled continuity across characters, locations, clothing and props. My approach comes from filmmaking: defining the story, directing the image and refining the details until they belong together. AI gives me another way to tell a story, alongside the camera, the set and the edit.
I still love the controlled chaos of a shooting day, particularly when an unexpected moment makes the plan better. And, when the work is done, a good cocktail rarely hurts.
[ full CV ↗ ]{"yiorgos":"contact"}04 / NEXT CHAPTER
Let’s make
something matter.
Send the brief, the product or the first thought. Tell me who it is for, where it will run and any timing you have in mind. We can start there.
[ Send a brief ]