Cosmomarket — Things You Didn’t Know You Wanted

Create an awareness video introducing Cosmomarket.

We realised that Cosmomarket’s range is so broad that no one could know every product it offers. That observation became our idea: it has even the things you did not know you wanted.

To express that discovery, we chose to show the person’s reaction first: a surprised look, a small expression of satisfaction, an immediate response. We reveal the product afterwards as the reason for that feeling.

We built the idea around distinctive characters, giving the audience a moment to recognise themselves in. The same discovery could connect home, technology, garden, gaming and cleaning while leaving room for each category’s own world.

We designed the concept to extend into category, seasonal and individual product videos, keeping the same creative mechanism: the reaction first, then the reveal.