{"yiorgos":"case_study"}

Las Lucas — Collection in motion

AI films

A timeless journey, told through a woman’s letter to herself.

Context: Las Lucas
Practice: AI

Brief

Express the idea of clothing that adapts to the woman wearing it, giving her room to be herself.

Creative solution.

The film unfolds as a timeless journey, narrated by a letter a woman writes to herself. She travels through places she has visited, is passing through or dreams of reaching.

Their place in time remains open. What matters is what she discovers along the way: herself. The clothes move with her through that experience, adapting to her as she is.

Process

Real product photographs, neutral fitting mockups, casting, locations and props each had a defined role in the campaign’s visual world.

From the Alfa Romeo and coastal road to the café, jukebox and Riva, individual references were carried into the selected film edit. Garment proportions, patterns, styling and continuity were reviewed across stills and motion.

Las Lucas — product source — Maria pink: the hanger photograph establishes the garment; the location photograph supplies the background.

Las Lucas — product final — Maria pink: the hanger photograph establishes the garment; the location photograph supplies the background.

Las Lucas — model final — Tina blue: the neutral mockup establishes scarf placement and drape, alongside casting and background references.

Las Lucas — model mockup — Tina blue: the neutral mockup establishes scarf placement and drape, alongside casting and background references.

ai vehicle reference — alfa-romeo — Alfa Romeo Spider Duetto: the beige vehicle reference defines the car used in the campaign scene.

Las Lucas film frame at 24 seconds — Alfa Romeo Spider Duetto: the beige vehicle reference defines the car used in the campaign scene.

location photograph — positano — Positano: the coastal-town photograph establishes the landscape. A cleaned reference with people and boats removed was prepared for the scene.

Las Lucas film frame at 2 seconds — Positano: the coastal-town photograph establishes the landscape. A cleaned reference with people and boats removed was prepared for the scene.

location photograph — furore — Fiordo di Furore, SS163 Amalfitana: the cliff, tunnel and coastal road carry through into the driving sequence.

Las Lucas film frame at 15.2 seconds — Fiordo di Furore, SS163 Amalfitana: the cliff, tunnel and coastal road carry through into the driving sequence.

ai location reference — cafe — The café: an AI-developed setting establishes the geography and visual direction of the jukebox scene.

Las Lucas film frame at 73 seconds — The café: an AI-developed setting establishes the geography and visual direction of the jukebox scene.

ai prop reference — jukebox — The jukebox: a dedicated prop asset and separate control-panel references guide the object and its use in the film.

Las Lucas film frame at 81 seconds — The jukebox: a dedicated prop asset and separate control-panel references guide the object and its use in the film.

ai boat reference — riva — Riva runabout: the approved boat reference establishes the vessel for the final campaign sequence.

Las Lucas film frame at 110 seconds — Riva runabout: the approved boat reference establishes the vessel for the final campaign sequence.

Supporting inputs

Las Lucas — product bg — Background photograph · Maria pink product image.

Las Lucas — model bg — Prepared background · Tina blue model image.

Output

The SS27 campaign film tells this journey through the woman’s letter to herself. Product and model imagery accompany the film.