{"yiorgos":"case_study"}

Zoulovits — 90 years

AI films

Ninety years of silver-plated objects, carrying memories from hand to hand.

Context: Zoulovits
Role: Concept & writing / Direction / AI imagery & animation / Editing / Color grading / Sound & music

Brief

Create a film marking ninety years of Zoulovits in silver-plated ware.

Creative solution.

As we studied Zoulovits, we began to see its products as heirlooms: objects passed from hand to hand, kept carefully in cupboards, waiting to shine on a special day.

We were drawn to the familiar ritual around them: everything brought out together, a small army of silver-plated objects waiting to be polished. Sometimes polishing was a way to let off steam; sometimes it was a task done for someone else. What mattered to us was that these objects were always there, part of those moments.

That became our way into the film. We wanted to tell the ninety years through the lives the objects had been part of. We connected past and present through the characters’ memories, with an object always there as a quiet witness, passing between generations.

We chose to open and close in an imagined workshop belonging to the founder, Athanasios Zoulovits. Narration from his perspective runs through the images as an inner memory, carrying the founding vision and a sense of pride in Greek craftsmanship.

Process

We developed each scene around distinct references for the product, character, location and lighting. We used actual product photographs to control shape, ornament, proportions and materials, and generated scene anchors to define the setting.

We directed motion as complete scene coverage, checking handling, continuity and rhythm. We addressed specific inconsistencies through targeted revisions before bringing the scenes together in editing and sound.

Zoulovits — the tram reference — The period tram scene: the scene anchor defines the street, light and crowd, alongside separate product references.

The period tram scene: the scene anchor defines the street, light and crowd, alongside separate product references.

Zoulovits — the shop reference — The shop reference establishes the setting and characters. Additional photographs define the silver-plated dish and its handling.

The shop reference establishes the setting and characters. Additional photographs define the silver-plated dish and its handling.

Zoulovits — the contemporary table reference — A contemporary table becomes the setting for an inherited object. Character, bowl and cutlery references complete the scene.

A contemporary table becomes the setting for an inherited object. Character, bowl and cutlery references complete the scene.

Original photograph of the pierced silver dish — The original pierced silver dish and its appearance in the selected delivery edit. Additional product angles, cast and scene references contributed.

Zoulovits — local delivery film frame at 23 seconds — The original pierced silver dish and its appearance in the selected delivery edit. Additional product angles, cast and scene references contributed.

Original photograph of the silver bowl with hinged lid — The silver bowl with hinged lid, shown open during the workshop scene. Product photographs, the setting, character and handling direction were separate inputs.

Zoulovits — local delivery film frame at 66 seconds — The silver bowl with hinged lid, shown open during the workshop scene. Product photographs, the setting, character and handling direction were separate inputs.

Scene and character development

AI-generated workshop scene reference — AI scene anchor · workshop geography, materials and lighting.

AI-generated character and wardrobe reference — AI character sheet · a dramatized young Athanasios and his wardrobe.

Technical details

Tools: ComfyUI / DaVinci Resolve / OpenAI Codex
Aspect ratios: 16:9 / 9:16
Resolution: 4K
Frame rate: 25 fps

Output

An anniversary film connecting lives across ninety years through the objects that remain, the memories they hold and the legacy they pass on.